What's Gravity?

Gravity is yesterday's thinking applied to tomorrow's markets.

We all have gravity.  Market leaders defy it!  

Gravity is the #1 enemy of growth. I've seen it time and time again in technology clients ranging from startups to expansions to full blown turnarounds. 

Defy Gravity shares my lessons learned in over 200 global clients and 20 years as a consultant to technology and B2B executives, boards of directors and investors.

The book guides business executives and leaders to identify and defy your gravity. You'll learn why beliefs including It's our Best Seller, It's a Huge Opportunity, People Buy Because of Our Technology and so many more are limiting your ability to see and capture new and profitable market opportunities.

Defy Gravity guides all of us to refresh our perspectives about our offering and business Value, our Markets and our Opportunities.

Once you shift from even yesterday's perspectives to match today's market reality - business velocity will follow! 

Download Your Free Chapter

Defy Gravity isn't your usual market strategy book. I don't know about you but I read those books and then think, "Great ideas. Now what do I do?" I wanted Defy Gravity to be immediately useful to my readers. The book shares a blend of strategic marketing lessons, then real-world applications of those lessons to your business through case studies, questions and exercises.

Download the first chapter - Principles of Flight.  You'll learn some really important lessons from pilots - lessons that will fuel profitable market growth in any economy.